Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.
If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can you find the most useful data about your website?
Google Analytics standard reports are the preset reports listed down the left-hand side of your dashboard, divided into the segments Real-Time, Audience, Acquisition, Behavior and Conversions.
Read more:
A guide to the standard reports in Google Analytics: Audience reports