2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor. We’ve gone through a meaningful overhaul of Google’s schema … Read more
By SEOMoz Over the last 2 months, I’ve driven well over 6,000 organic Facebook visits to my site. It’s not coming from a Facebook Page; it’s coming from a Facebook Group. Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active, engaged, spam-free members. In this … Read more
A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. This article shows how different social media sites make use … Read more
Link building/earning is essential in online marketing, and not just because it improves your SEO. It also helps a website be discovered (click-through visitors), generate leads, connect with other publishers (relationships), and build a stronger online brand presence. Although establishing yourself as an authority to eventually earn links throughout the process is what search engines … Read more
Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns. The purpose … Read more
When we’re working on fixing an immediate problem, especially one that’s affecting customers, it’s difficult to stop and take a breather. But sometimes, a breather is exactly what is needed to solve the issue. One Step Back Last month was a bit rough for our Big Data team. We spent most of the month heads-down … Read more
From searchenginewatch.com When I started my professional career (selling advertising), one of the most influential books that I read at the time was “7 Habits of Highly Effective People“, by Stephen Covey. It’s not much of an over-statement to say that this book changed my life. What’s interesting to me is how many of the … Read more
If you’re a startup entrepreneur, chances are good that search engine optimization (SEO) is the last thing on your mind. After all, why should you worry about things like keyword phrases and backlinks when there are a hundred other items on your “to do†list, all clamoring for your attention? Unfortunately, this mindset is extremely … Read more