By Jeff Zbar As I was sitting in my RV camping at a music festival recently, it dawned on me: I’m a work of evolutionary forces. I’m also an example of how business works in the 21st Century. Almost 30 years ago, I started working from home as a journalist and corporate copywriter. Twenty years … Read more
By Glenn E. Wichinsky As a second generation gaming executive, I have witnessed incredible changes in the casino gaming industry. While these changes have often been difficult for me to fully take in and comprehend, I think they can be best understood by taking a long view of how the casino industry has evolved. My … Read more
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on … Read more
2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor. We’ve gone through a meaningful overhaul of Google’s schema … Read more
And the best thing about images, is that they can be used to bring in organic traffic via search engine image results. But in order for this to happen, they need to be optimised accordingly. Here’s a guide to make you aware of the key things you need to be doing when it comes to … Read more
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money. With the help of some search experts, I’ve compiled a list of … Read more
There are many steps in planning a web site. I would like to take you through the process.
From searchenginewatch.com: As a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy. Some marketers could stop there knowing they’ve done a good job, but as the C-suite is becoming more interested in how the organic search channel is contributing to conversions (and not … Read more
By SEOMoz Over the last 2 months, I’ve driven well over 6,000 organic Facebook visits to my site. It’s not coming from a Facebook Page; it’s coming from a Facebook Group. Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active, engaged, spam-free members. In this … Read more
A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. This article shows how different social media sites make use … Read more